Web Marketing, Internet Marketing, Lead Generation, online strategy- Sydney Australia

Oznet > Web Marketing > Lead Generation.

Online Marketing - Internet Marketing

As web designers and hosting providers we often get calls from prospective clients asking for cheap hosting solutions. The reasoning is always the same; they have a website with a few pages which hardly ever gets any traffic. They only need one email address for their domain, and do not want to pay very much for hosting.

"What's the point of having a website?" we ask "if it's not going to get any traffic?".

You either have a web site because everyone else seems to be having one and it seems a good idea. Or you take your site and it's marketing very seriously.

In the former case we recommend that you publish your pages to your ISP's free web space which he provides, and activate a Domain Redirection through Oznet. This is called web or URL forwarding, please see this page for details (Web Forwarding).

If you treat your website seriously, then the issue changes from a cheap hosting solution to proper web design, development, and Online Marketing. Websites need continuous updating, upgrading, and monitoring to keep up a high level of interest amongst visitors and improve appearance, functionality and freshness. Appropriate words that best describe your business (Keywords) play an important role in attracting traffic. An effective web marketing strategy is vital. It can send your enquiry rate through the roof. Lead generation methods that are not intrusive but permission based are extremely effective and could form the bulk of your ( inbound marketing ) strategy. What marketing strategies are you using in these recessionary times?

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